Project Summary

The goal of this project was to create a visual campaign addressing a social concern to increase awareness. Our goal was to influence behavior, persuade audiences, and educate viewers. To achieve this, we conducted thorough research, analyzed findings, identified the target audience, assessed existing competitor campaigns, and identified potential areas where our message could make a significant impact. With specific guidelines from a client, we were tasked to design visual elements to complement our chosen campaign theme, comprising a print ad, a social media post, and a t-shirt or bag.