Adobe Illustrator

With 6 years of experience in Adobe Illustrator, I create a wide range of work, including logos, posters, infographics, and vector illustrations, delivering clean and impactful designs.

Adobe Photoshop

With 6 years of experience in Adobe Photoshop, I create a wide range of work including posters, photo manipulation, image compositions, and editing. I bring designs to life by mixing creativity with practical technical skills.

Adobe InDesign

With 3 years of experience in Adobe InDesign, I create a wide range of work including brochures, books, magazines, posters, and flyers, using its powerful layout and typographic tools to create polished, professional designs.

Logo Design

When I start a logo project, I follow a clear process to stay organized and creative. I begin with research—learning about the brand, its audience, and competitors to ensure the logo stands out. Then, I brainstorm and sketch freely, exploring ideas. Once I find a direction I like, I create a digital draft, experimenting with shapes, fonts, and colors. From there, I refine the design, testing variations and polishing every detail to ensure it’s versatile and ready for use across platforms.

Brand & Identity Design

A logo is the foundation of any brand’s visual identity, setting the tone for how the brand is perceived. I focus on designing logos that grab attention and embody the brand’s essence and purpose. Beyond logo design, I specialize in building complete brand identity systems, which include defining typography, color schemes, graphic elements, and visual styles. I also establish clear guidelines to ensure the brand’s look feels cohesive and consistent, whether it’s used online, in print, or out in the real world.

Information Design

Designing effective informational materials requires a mix of clarity, creativity, and strategy. I start planning the key information by organizing it into sections that flow logically. Then, I focus on the layout, using typography, color, and hierarchy to guide the viewer. I review the design, get feedback, and make revisions to improve clarity. Finally, I prepare the design for delivery.

Package Design

A great package tells a story, communicates the brand’s essence, and connects with the customer on an emotional level. My package design process ensures that every detail is thoughtfully considered to achieve these goals. I start by diving into the product itself and the brand it represents. I seek inspiration that aligns with the product’s unique story and values. Next, I begin brainstorming and sketching concepts. Once I’ve selected a direction, I create a digital prototype, experimenting with layout, graphics, and finishing details like textures or die-cuts. After completing the initial prototype, I refine the design based on feedback.

Layout Composition/Book Design

For layout composition or book design, I follow a structured process to ensure a polished final product. I start by planning and sketching thumbnails to explore ideas and decide on the best arrangement. Next, I refine the layout in Adobe InDesign using grids, gutters, and margins. Once satisfied, I gather the necessary content, place it into the template, and review the design to ensure it looks professional and cohesive.