Project Summary

My brother, Christopher Gulland, whose name inspired ‘CGULL,’ is a fitness trainer launching his own business. He asked me to design a logo that captures his passion for strength, determination, and his unique approach to fitness. The concept was to create a bold, eye-catching design that represents resilience, discipline, and power. I incorporated a strong, muscular seagull—a playful nod to the name ‘CGULL’—to blend humor with confidence. By depicting the seagull holding a barbell, the logo ties together his name, personality, and dedication to fitness into a cohesive visual identity.