Project Summary

I designed a dynamic logo for Arizona State University’s (ASU) fishing team, blending a bold, stylized bass illustration with clean, modern elements to reflect the team’s energy and competitive spirit. The design prominently features the fish leaping toward the viewer, symbolizing action and success, while integrating the shape of a hook into the overall composition for a nod to their fishing expertise. It maintains a sleek black-and-white palette for versatility across various applications, including team apparel, promotional materials, and branding.