Harvest Gourmet Posters
April 15, 2025
Project Summary
Sweet & Hot Mustard
I created this poster for Harvest Gourmet’s award-winning Sweet & Hot Mustard. To reflect the product’s flavor, I used flames and a chili pepper to emphasize the heat. My goal was to design something eye-catching and appetizing, while keeping the overall look bold and energetic. The large, strong typography not only makes the poster easy to read from a distance but also helps capture attention right away, reinforcing the brand’s lively personality.
Moonshine BBQ Sauce
The concept for this piece was sparked by a simple visual: when I hear “Moonshine Barbecue Sauce,” I imagine a bottle glowing under the light of a full moon. That image became the heart of the design. I wanted to create something bold, memorable, and slightly mysterious – something that captures the rich, smoky flavor of the sauce with just a glance.
The scene blends a surreal night sky with earthy, grounded elements like tree stumps and pine silhouettes, nodding to the Tennessee roots and rustic charm behind the product. The bottle sits proudly in the center, lit as if the moon itself is spotlighting it – reinforcing the “moonshine” concept both visually and thematically.
Typography and layout are kept minimal to let the artwork speak for itself, while still emphasizing key selling points like “All Natural,” “Non-GMO,” and “No Preservatives.” The result is a piece that feels premium and handcrafted, just like the sauce.
Tennessee Bourbon Glaze
This piece was designed to capture the essence of Tennessee – its natural beauty, rich heritage, and bold flavor. Set against a forest backdrop with warm, golden light filtering through the trees, the imagery celebrates the place where Harvest Gourmet products are made. That connection to the outdoors, to craft, and to tradition is central to the brand.
Harvest Gourmet is a small-batch, family-run company known for all-natural, handcrafted sauces, mustards, and glazes. They focus on clean ingredients with no preservatives, no additives, and bold, unforgettable flavor combinations. Everything is made with care in Tennessee, using recipes passed down and perfected over time.
The design features their Tennessee Bourbon Glaze – a rich, smoky-sweet glaze inspired by the smoothness of real bourbon. To highlight the product’s key ingredient, I paired the bottle with a dramatic splash of bourbon on ice, reinforcing the bold flavor and Southern roots behind it. The wooden stump and forest setting ground the composition in nature, giving the piece an earthy, authentic feel.
Project Type
Information Design, Layout Composition
Tools Used
Adobe Photoshop