Project Summary

Slide 1

This Marketlab email banner was designed to promote a special GynoCart offer available through June 30. To give the piece a strong branded feel, I built a background pattern from Marketlab’s heart logo and carried their primary orange throughout the design. A bright, sunburst-style shape was added to emphasize the limited-time nature of the promotion, while the text clearly highlights the choice of either a $500 rebate or a free GynoCart cover. The final design balances promotional messaging with Marketlab’s recognizable branding.

Slide 2

I designed this banner for a Marketlab email campaign promoting their MRI carts. In Photoshop, I created the main image by compositing a nurse pushing an MRI-safe cart into a hospital hallway background, carefully adjusting lighting, scale, and shadows to make everything blend naturally. After finishing the composite, I moved into Illustrator to add the finishing design elements – a bold wedge shape in Marketlab’s primary orange and the headline text. The final banner highlights the product in a professional healthcare setting while staying true to Marketlab’s brand style. I also made sure the layout was clear and visually balanced to draw attention to the cart and key messaging. The banner was optimized for email display, ensuring readability and impact across devices. This project demonstrates how careful compositing and thoughtful design can showcase a product effectively.

Project Type

Information Design, Layout Composition

Tools Used

Adobe Photoshop, Adobe Illustrator, Adobe Marketo