Project Summary

Marketlab is a healthcare solutions company that makes practical products for clinical labs, imaging centers, and patient-care environments. It’s home to nine specialty brands – Sharn, Medi-Nuclear, Hopkins, Bowman, Cone Instruments, Newmatic Medical, Clear Image Devices, and Medi-Tech. To help launch Marketlab’s refreshed values – Customer, Together, Progress, Ownership – I designed two coordinated sets of individual die-cut stickers, each created as standalone vector pieces so they print separately yet still feel like a family. I kept the brand’s orange and yellow, adding teal and green for clarity and contrast, and wove the Marketlab heart-mark into every design. Concept 1 uses bold white linework for immediate pop; Concept 2 adds duotone fills and subtle shading for a richer, collectible vibe. Each icon ties directly to its value:

● Customer – a caring hand lifting the Marketlab heart (We put our healthcare customers and their patients first – because our work supports better care).
● Together – a handshake (Together, we will always achieve more).

● Progress – a rocket in a motion arc (We choose forward momentum over perfect).

● Ownership – a shield (We take initiative and follow through).

Project Type

Logo Design, Brand & Identity Design, Vector Illustration

Tools Used

Adobe Illustrator, Adobe Photoshop