Project Summary

This sell sheet was created to showcase the full line of Harvest Gourmet’s award-winning mustards in a way that instantly stimulates the appetite. Designed with a bold, rustic aesthetic and rich, vibrant photography, the layout draws the eye directly to the unique flavor profiles of each mustard – Apple Chipotle, Bourbon Molasses, Garlic, Sweet & Hot, and Sweet Potato.

My goal was to make viewers feel genuinely hungry just by looking at the sheet. The vivid colors of the mustards, paired with appetizing food pairings and descriptive flavor notes, are meant to evoke a sense of taste and smell. Strategic wording emphasizes the tangy, sweet, smoky, and spicy qualities of each variety, while the overall composition invites the viewer to imagine how each mustard would elevate their meals.

Incorporating Harvest Gourmet’s brand values – natural ingredients, bold flavors, and handcrafted quality – I aimed to create a piece that not only informs but also entices. Whether for retail buyers, chefs, or food enthusiasts, this sell sheet is designed to leave them craving a taste.

Project Type

Information Design, Layout Composition

Tools Used

Adobe Photoshop, Adobe Illustrator