Project Summary

The objective of this project was to create a cohesive brand identity and apply it to social media. I made a brand identity for a fictional eco-friendly sneaker company called “GreenStep” for an intern assessment at JET Design Lab. Its brand personality is philanthropic, eco-friendly, trustworthy, energetic, and clean.

*No associated with Tamaris’ GreenStep eco-leather shoe line.*

Project Type

Brand and Identity

Tools Used

Adobe Illustrator, Adobe Photoshop